Back in mid-February, I conducted a workshop with a client in the capital goods/medical technology sector, where we analyzed and discussed the company's extensive product range against the backdrop of its strong brand and active markets. We examined direct and B2B sales activities, as well as its own social media activities in comparison to the competition. One important question was "How is the company perceived in the market?" I addressed and presented this in advance. We also reviewed the USPs together and developed suggestions for adaptation. For me, it was a very exciting and interesting day with detailed insights into the company and its sales activities. The workshop was rounded off by feedback from the sales management (although we agreed that I would not mention the company name): "Hello Torsten, thank you again for the great workshop and your email with the presentation and additional information. Each of us learned something from it. We should definitely continue this..." Call now

Some time ago, I noticed Martin Strobel's posts on LinkedIn. He deals with many aspects of teams, motivation, and collaboration. The contact request was my initiation – the game had begun, and with it a more than interesting exchange of ideas. Martin Strobel, a former national handball player, has worked as a leadership expert and coach since retiring. He contributes his personal experience from almost 20 years of competitive sports and provides valuable insights into how teamwork, communication, and cohesion can lead to sustainable success. I now have over 30 years of sales experience in the healthcare sector, in the capital goods segment. Direct and B2B sales, nationally and internationally. The playing field and the rules remain the same – but experience grows, and with it, success. In our conversations, we recognized interesting parallels between competitive sports and successful sales. Examples? I'd be happy to provide them!

Last week, I once again had the opportunity to give a lecture on "Standards and Processes" as a guest lecturer at the Faculty of Computer Science at Reutlingen University. The focus was on medical technology and the associated consumables. In the lecture, we intensively discussed the importance of standardization and process optimization in medical technology. These topics are crucial for ensuring quality and efficiency in medical care. Standardized processes and materials not only contribute to patient safety, but also to cost reduction and improving overall healthcare. And of course, the state-of-the-art teaching and research operating room, where workflows can be simulated, was also part of the discussion. It was exciting again to talk with the students about the challenges and opportunities in this field and to see how committed and curious they are. The interaction and in-depth questions demonstrated how important this topic is for the next generation of professionals. A heartfelt thank you to the faculty (especially Oliver Burgert and Michael Tangemann) for the invitation and to the students for the lively discussion. I am already looking forward to the lecture next year and to sharing my knowledge and experiences to work together on solutions for a better medical future.